Bruck is situated on Großglockner Str. between Zell Lake and the Großglockner Massif, on the edge of the Hohe Tauern National Park in the southern part of Salzburger Land. The ideal winter sports resort is distinguished by its proximity to the Zell am See/Kaprun ski area and its two ski centres. Bruck became well-known due to the Großglockner high alpine road, which starts here with kilometre "0". The cosy resort offers visitors various restaurants and lodges, as well as a diverse selection of leisure time activities. The scenery is forever dominated by snowy peaks of the Kitzsteinhorn (3,203 m) and the Großglockner (3,798 m).

Numerous apres ski opportunities are available throughout the entire ski area after a day's skiing. A cosy start to apres ski can be found in the small lodges in the Schmittenhöhe ski area. Later you can let your day come to an end in the restaurants and guest houses. 25 km of winter hiking paths allow you to explore the idyllic surroundings and run to Zell am See and Kaprun. At the Sportcenter Bruck, a natural ice rink is available where you can skate to your heart's content. If you'd rather relax after skiing, you can rest and relax in one of the numerous spa areas. If you'd like to experience typical Austrian apres ski, don't miss out on a chance to visit nearby Zell am See.