In the heart of the Kitzbühel Alps, nestled between the Kitzbüheler Horn and the Hahnenkamm, lies the world-famous winter sports resort Kitzbühel at an altitude of 760 m. Experience first-hand the international flair of the romantic village at the foot of the Hahnenkamm mountain, scene of the legendary Hahnenkamm ski race. Numerous cafés, restaurants, shops and boutiques invite you to stroll and shop. Whether you seek top fashion or leisure clothes, exclusive jewellery or traditional handicrafts, you are sure to find the right souvenir in Kitzbühel. International celebrities also love coming to Kitzbühel, not only for its first-rate ski area, but also to experience the unique après ski. Find fun and relaxation in the Aquarena, or get your thrills in the casino. Aurach enjoys an ideal location between the ski areas of Jochberg and Hahnenkamm, which can be reached in a few minutes with the free ski bus.

Kitzbühel is known beyond its borders for its incomparable après ski. Already in the ski area and at the valley stations, numerous ski lodges invite you in for refreshment. Famous-notorious spots in resort include the "5erl", "Pavillon", "Londoner" and "Klausenfalle", as well as "Highways" or "Jimmys" later in the evening. Numerous restaurants entice guests to dine and enjoy international cuisine. The resort doesn't just attract fun-oriented visitors, but also nature lovers. The wonderful mountains can be experienced on hiking trails along the frozen ponds and lakes, or on a snowshoe tour over the region's loveliest hills. The lighted 3.5 km long toboggan run at Gaisberg is also a great experience, as is a horse-drawn sleigh ride or a torchlight hike through the snowy landscape. Those looking to relax after a strenuous day on the piste should visit the pool and sauna complex "Aquarena". A cinema centre and a casino complete the resort's huge selection of activities.